Project Reports

Dear All Second Year PGDM Students !!!

Tomorrow i.e October 1st, 2013 is the last date for presenting the first phase of your projects both in hard and soft copies.

Good luck

Regards
Partha 

Marketing Management

Quiz:

1.       A group of people who share traits and have similar product needs is known as a:

2.       ________ is the process where distinct market segments are identified

3.       Toyota promotes its Sienna minivan as a safe and practical vehicle for families. This is an example of ________ segmentation.

4.       In its advertisements, Verizon emphasizes how its mobile network is faster and offers more nationwide coverage than its competitors. This is an example of:

5.       A company implements ________ in order to change the opinions that consumers have about their products.

6.       A Company that uses the product's features or benefits base for positioning will emphasize:

7.       If a company calls potential consumers to get their opinions, it is performing:

8.       The key distinction between a business product and consumer product is:

9.       ________ refers to the exclusive right to use a brand or part of a brand.

10   Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the marketing manager's strategy planning job(Yes/No)

Submit this before 3'0 clock to bhanukiranvimalkumar@gmail.com

IMC Assignment-1

Analyse the ads.

and give your note on Segmentation, Target, Positioning (STG) Strategy of HDFC Life.

send it by 5 PM to cbvk123@gmail.com or cbvk123@eaimsedu.in

3RD SEM, ASSIGNMENT-1, SUB: SAPM- ( SUBMIT HARD COPY WITH DETAILED ANALYSIS)

Assignment: SAPM

1.       Sketch the frame work of constructing a portfolio for any given stocks.

2.       Write in detail Markowitz feasible set of portfolio with an example.

3.       Write detail note on procedure in deriving the real value of an equity.

4.        Write detail note on procedure in deriving the real value of a bond

5.       An investor seeking for suggestion, he planned to buy 1000 shares of Andhra bank, the current market price of each share is Rs 55.50, suggest him with concern of its intrinsic value, to buy or not?

       

I Sem OB Assignment-1

Solve the case and send it by 5 PM to cbvk123@gmail.com or cbvk123@eaimsedu.in
Stylotex Limited was the manufacturer of high fashion dresses both for domestic and international markets. Its emphasis was to develop latest and unique designs specially for ladies and children. Design was the main strength of the company’s business success. The company employed about 600 employees out of which 20 (all females) were in design department. The main function of design department was to collect information about the prevailing fashion in international and home markets, analyse the information, and to suggest and prepare suitable design for the company.

Miss Sangeeta joined the company as chief designer. Prior to joining this job, she received M.Sc. degree in Clothing and Textile with specialization in dress design. She also received dress design training for six months from a reputed Institute in the USA. She also received her summer training for two months in Stylotex as part of her M.Sc. design. Many designs suggested by her during this period were accepted by the management and were appreciated by the customers. Therefore, when the chief designer of the company retired and Sangeeta applied for the position, she was taken by the management to fill the vacancy.

Since Sangeeta was with the company for two months as summer trainee, she knew the work culture of the company. She was knowing most of the employees of design department. She was also aware about the likely resistance that she could meet on her joining the position as she was replacing a very experienced and highly esteemed lady. Though she could not expect direct resistance from others, she was very serious about the resistance to be shown by one designer Mrs. Vimala who was in her fifties and was designer in the company for the last fifteen years. That ‘grand old lady’, as she used to be called by her colleagues, carried lot of weight with the group members. She did not have liking for a young girl directing and controlling them. Therefore, Sangeeta thought rightly that without her active co-operation, she could not succeed in her career. However, she was determined to get her career off on the right foot. As a result, she was giving serious thought to win over Mrs.Vimala and other members of the group but was not sure how to proceed in the matter.

Advise Miss Sangeeta how she should proceed in the matter.

Assignment for AMP:

Get the Values for 2011:

1.Birth Rate(Per 1000 Population)

2.Total Fertility Rate

3.Infant Mortality Rate(per 1000 live births)

4.Child Mortality Rates(0-4 years,per 1000 children)

5.Couple protection Rate(%)

6.Cumulative number of birth averted(Million)

7.Expected of Life(M) and (F)

8.Literacy Rate

 Send this by 5'o clock to bhanukiranvimalkumar@gmail.com

Dear Student

This is an exclusive blog for PGDM Students. We will post assignments and worksheets here. you can also ask doubts (by writing in the comments column).

As many of us are not using Face Book( we have an official page for Emeralds school of business) from now onwards we are using this blog as a means of communication between the faculty and students for the assignments, only in case of Holidays.


Best of Luck

Regards
ParthaSarathy
Asst. Director
Emeralds Group