Marketing Management

Quiz:

1.       A group of people who share traits and have similar product needs is known as a:

2.       ________ is the process where distinct market segments are identified

3.       Toyota promotes its Sienna minivan as a safe and practical vehicle for families. This is an example of ________ segmentation.

4.       In its advertisements, Verizon emphasizes how its mobile network is faster and offers more nationwide coverage than its competitors. This is an example of:

5.       A company implements ________ in order to change the opinions that consumers have about their products.

6.       A Company that uses the product's features or benefits base for positioning will emphasize:

7.       If a company calls potential consumers to get their opinions, it is performing:

8.       The key distinction between a business product and consumer product is:

9.       ________ refers to the exclusive right to use a brand or part of a brand.

10   Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the marketing manager's strategy planning job(Yes/No)

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