Solve the case and send it by 5 PM to cbvk123@gmail.com or cbvk123@eaimsedu.in
Stylotex Limited was the manufacturer of high fashion dresses both for domestic and international markets. Its emphasis was to develop latest and unique designs specially for ladies and children. Design was the main strength of the company’s business success. The company employed about 600 employees out of which 20 (all females) were in design department. The main function of design department was to collect information about the prevailing fashion in international and home markets, analyse the information, and to suggest and prepare suitable design for the company.
Stylotex Limited was the manufacturer of high fashion dresses both for domestic and international markets. Its emphasis was to develop latest and unique designs specially for ladies and children. Design was the main strength of the company’s business success. The company employed about 600 employees out of which 20 (all females) were in design department. The main function of design department was to collect information about the prevailing fashion in international and home markets, analyse the information, and to suggest and prepare suitable design for the company.
Miss Sangeeta joined the company as
chief designer. Prior to joining this job, she received M.Sc. degree in Clothing
and Textile with specialization in dress design. She also received dress design
training for six months from a reputed Institute in the USA. She also received
her summer training for two months in Stylotex as part of her M.Sc. design.
Many designs suggested by her during this period were accepted by the
management and were appreciated by the customers. Therefore, when the chief
designer of the company retired and Sangeeta applied for the position, she was
taken by the management to fill the vacancy.
Since Sangeeta was with the company
for two months as summer trainee, she knew the work culture of the company. She
was knowing most of the employees of design department. She was also aware
about the likely resistance that she could meet on her joining the position as
she was replacing a very experienced and highly esteemed lady. Though she could
not expect direct resistance from others, she was very serious about the
resistance to be shown by one designer Mrs. Vimala who was in her fifties and
was designer in the company for the last fifteen years. That ‘grand old lady’,
as she used to be called by her colleagues, carried lot of weight with the
group members. She did not have liking for a young girl directing and
controlling them. Therefore, Sangeeta thought rightly that without her active
co-operation, she could not succeed in her career. However, she was determined
to get her career off on the right foot. As a result, she was giving serious
thought to win over Mrs.Vimala and other members of the group but was not sure
how to proceed in the matter.
Advise
Miss Sangeeta how she should proceed in the matter.
offers proven, industry-leading search engine optimisation (SEO) strategies that are designed to increase website traffic and conversion. Our online marketing experts have improved and maintained high performance results that have met and exceeded client expectations. Expect high return on investment (ROI) when you have Rotapix Interactive on your team.
ReplyDeleteonline optimisation